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Helping Your Go-to-Market and Hiring Go Well in the US and Canada.

Book a FREE Exploration Call.

Advisory Services

Retained Executive Search & Talent Acquisition Retained Executive Search & Talent Acquisition
Retained Executive Search & Talent Acquisition
$0.00

Reduce people risk by finding leaders who can execute, adapt, and align with both the North American market and Nordic HQ.

  • Role scorecard creation

  • Market mapping

  • Behavioral + scenario‑based interviews

  • Cultural translation (HQ ↔ NA)

  • Operating behavior assessment

  • Phase‑fit evaluation (Seed → A → B → Scale)

  • 100‑day plan validation

  • Structured referencing

  • Background checks

  • Optional leadership profile assessment

  • 12‑month guarantee

  • Onboarding support (30/60/90‑day checkpoints)

Your first senior hire in North America is the highest‑risk decision you will make. Let’s make sure it goes well.

Go‑to‑Market Strategy & Commercial Acceleration Go‑to‑Market Strategy & Commercial Acceleration
Go‑to‑Market Strategy & Commercial Acceleration
$0.00

Help define who to sell, what to sell, where to sell, and how to sell — with a focus on ROI, clarity, and repeatability.

  • ICP definition

  • Pilot and POC design (B2B & B2C)

  • Modular sales narrative (Problem → Impact → Solution → Proof → ROI)

  • Direct + channel sales strategy

  • Market reality checks

  • Product‑market fit validation

  • Series A readiness

  • Commercial playbook development

  • Feedback loops to steer product & GTM roadmap

Nordic companies often underestimate the commercial reality of North America. Let’s make sure your strategy is grounded in market truth, not wishful thinking.

Market Entry & Operational Setup Market Entry & Operational Setup
Market Entry & Operational Setup
$0.00

Help Nordic companies establish a compliant, credible, and operational presence in the U.S. and Canada.

  • Legal entity guidance

  • EOR vs PEO decision support

  • Visa pathway advice

  • Payroll, benefits, employer cost modeling

  • Compliance basics

  • Insurance, workers’ comp, unemployment

  • Early operational setup

Execution Support & Fractional Leadership

Execution Support & Fractional Leadership Execution Support & Fractional Leadership
Execution Support & Fractional Leadership
$0.00

Bridge the gap between strategy and execution by providing hands‑on support, fractional roles, and transition advisory.

  • Fractional commercial leadership (e.g., interim Head of Sales, Chief Commercial Officer, or GM)

  • Fractional GTM advisor

  • Hands‑on execution support during market entry

  • Transition support from strategy → execution

  • Coaching for new hires

  • Advisory during onboarding and ramp‑up

  • Interim leadership while hiring the right long‑term person

  • Operational troubleshooting and course‑correction

Work With Us
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Our Process

  • Two people working at a table with laptops and notebooks, with a vase of white calla lilies and minimalistic pottery in the background.

    1. Shared Truth

    Deep calibration of goals, risks, and phase‑fit.

  • A hand holding a fan of color swatches, with a minimalist lamp featuring a spherical white bulb and a concrete base, on a dark tabletop.

    2. Market Reality

    Validate assumptions before committing resources.

  • A person's hand is stacking wooden blocks on a flat wooden surface in a pattern resembling a staircase.

    3. Strategy, Structure, Skills

    Ensuring that the strategy, structures, skills and roles are in sync.

  • Letter board with a wooden frame displaying the words 'You Got This' in red letters.

    4. Judgment Based Assessment

    Evaluate how people operate, not how they present.

  • Multiple white clocks with black hands showing different times, mounted on a white wall with glowing backlight

    5. Efficient and Effective

    Hiring managers spend time on vetted and fitting candidates who thrive, grow and stay.

  • Woman in black outfit holding an umbrella, jumping in front of a yellow wooden wall.

    6. Great Experience

    A great experience for all. Including those who were not selected.

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About

Ville Paasonen — Founder & Managing Partner, VEEPIT LLC

Strategic Depth

MSc + MBA with strong foundations in business operations, strategic leadership, and hands‑on execution.

Cross‑Industry Experience

FMCG, Consumer Electronics, SaaS, Consulting — B2B2C and P&L leadership across multiple verticals.

International Leadership

Dual citizen (Finland & USA). Lived in 6 countries, 4 U.S. states. Built teams in 12 countries first‑hand.

Business Judgment

Ability to make decisions grounded in reality, evidence, and long‑term consequences — without being distorted by hype or wishful thinking.

Personal Commitment

Every assignment is treated as an executive search and each candidate you see has been personally vetted by me. A 12-month-guarantee de-risks your investment.

Reserve a Consultation

Select a convenient time to discuss organizational priorities and receive an initial assessment.

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Submit an Inquiry

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